Zave.it’s record-breaking journey from concept to 350,000 app users in 3 months.

Zave.it is a German cashback app. Shoppers get money back on purchases at partner shops and can pass part of it on to a creator they follow, and later to NGOs, clubs and projects.

Dominik Oppelt and the YouTuber Dave launched it in autumn 2023. We designed the brand, the mobile app, the web app, the creators’ dashboard and the website, from the first app drafts to launch in three months. In August 2025 the Berlin company Almedia acquired Zave.it.

The app had to work for two kinds of people at once. For shoppers it is a simple way to get money back on things they already buy. For creators it is a new way to earn from their community without selling anything themselves. Every screen we designed had to keep both sides in view, from the first onboarding step to the moment cashback lands in the wallet.

Client

Zave.it

Industry

Consumer fintech, cashback app (Germany)

Services

Brand identity · Logo · Mobile app design · Web app design · Creator dashboard · Website design

Timeline

2023 to 2025

Cashback apps already existed in Germany. Zave.it wanted one that felt fresh, young and modern, built around the creators its users already follow.

01

Two audiences

Shoppers want money back with no effort. Creators want to see what their community brings in and to thank them for it.

02

Many flows

Onboarding, deals, rewards, payouts, creator support, coupons and support all had to fit one simple app.

03

Three months

From the first app drafts to an app ready for launch day.

We mapped every flow in one Figma file, from onboarding and interests to deals, rewards, spin the wheel and the coupon buying flow.

The board grew with the product. Sections for onboarding, interests, home, deals, profile, investments, creators, search and support sit next to later flows such as voucher previews, coupon archiving and special offers, grouped by release, with version groups like 4.10 and 5.0 marking what shipped when. A support process flowchart maps every question a user can raise and where it goes, so the support screens and the team behind them follow the same logic.

The logo is a Z built from arcs and diagonals on a construction grid, simple enough to work as an app icon.

Next to it, a deep green carries the money: the wallet, cashback figures and highlights across the app and the website.

Around the mark we kept the interface light and calm: white cards on soft grey, black buttons for the main action, rounded corners and plenty of space, so bright shop logos and creator photos can carry the colour. A friendly 3D illustration, a pair of hands holding the globe, is saved for moments that need a little warmth, like announcing the investing feature.

Most of the app is about one loop: find a shop, activate cashback, buy, and watch the money arrive.

01

Shop pages

Each partner shop opens with its cashback rate, the minimum purchase and the maximum cashback, a short How it works, the important terms in plain language and one Cashback aktivieren button.

02

Loyalty goals

Some shops add a loyalty account: cashback collects towards a goal, and a progress bar shows how close the next reward is.

03

Wallet and rewards

A black wallet card shows the balance and pending cashback with a Cash out button, and the rewards history filters by pending, settled, canceled and paid out.

04

Home and search

Home brings together the wallet, a creator’s favourite deals and top deals; search suggests shops as you type.

We also designed an investing feature: pockets for savings, pocket money or ETFs, each with its own return, and a choice between classic and sustainable investments.

Creators got their own web dashboard: revenue and their share of it, top supporters, a QR code and link to share, and a media kit to download.

On the dashboard, creators see what their community brings in at a glance and get everything they need to grow it: the link and QR code to share, and a media kit to download. In the app, a Creators section shows popular and featured creators in a photo grid, each with a heart to save them.

Shoppers choose which creators they support and how much of their cashback each one gets. For streams, Spin the Wheel picks a random supporter live on Twitch, and new creators set up a public profile in three steps.

The set-up flow shows a live phone preview next to the form, so a creator sees their profile, name, handle, message to supporters and favourite deals exactly as shoppers will see them in the app before they publish.

Shoppers can use Zave.it on the web too, with the wallet, pending cashback, the creator they support and help in one profile.

The web app uses the same cards, colours and wording as the mobile app, so a shopper who switches from phone to laptop finds everything where they expect it. Account details, linked bank accounts, security, notifications and support sit in one settings list on both.

The website introduces Die Spar-App der nächsten Generation: save around 5% on online purchases and support a favourite creator, an NGO, a club or a project.

Zave.it launched in autumn 2023. OMR reported 100,000 downloads in the first six hours and 350,000 after three months.

Zave.it went from the first app drafts to launch in three months, with a brand, a mobile app, a web app, a creator dashboard and a website designed as one system.

After launch the app reached 350,000 users in its first three months and holds a 4.8 rating from 6,000+ App Store ratings. Those numbers belong to the Zave.it team, who built the business, the partner network and the creator community. Dominik Oppelt called the design a key factor in the app’s warm reception. In August 2025 Almedia acquired Zave.it.

Users in the first 3 months after launch

350k+

From early app drafts to launch

3 months

From 6,000+ App Store ratings

4.8/5.0

Downloads in the first six hours, per OMR

100,000