How much does it cost to migrate a WordPress website?

It depends on whether you buy a content transfer or a rebuild. Freelance web designers on Upwork charge a median of $15 to $30 an hour, web design firms on Clutch around $100 to $149 an hour with an average reviewed project of $38,105, and DesignMe prices a full site from $15,000 (a landing page from $10,000).

Why do WordPress migration quotes vary so much?

Because the word covers two jobs. A content transfer moves pages and posts and points the domain. A rebuild adds design, a 301 redirect map, on-page SEO, QA and monitoring after launch. A funded company with search traffic almost always needs the rebuild.

What should a WordPress migration quote include?

A URL audit with traffic and backlink data, a complete 301 redirect map, on-page SEO carried over, a staging QA pass and post-launch monitoring, each as a named deliverable. If a quote doesn't list them, it is pricing a content transfer.

How long does a WordPress migration take?

A typical SaaS marketing site takes six to eight weeks to move to Webflow, four to six weeks to Framer, and a coded build with a headless CMS four weeks or more. Our website projects run from 2 to 3 weeks for a landing page to 1 to 3 months for a full site.

Can I migrate my WordPress site myself?

If the site is small, you are technical and there is little search traffic to lose, yes, and your only hard costs are the new platform and the domain. DIY moves are also where the worst SEO losses happen, because the redirect and on-page work is the detail that gets skipped.

How much do Webflow or Framer cost to run after a migration?

Webflow Premium is $25 a month billed annually and Framer Pro is $30 a month billed annually, with seats billed separately on both, plus a domain at about $10 to $20 a year. That is small next to the one-time rebuild.

How Much Does a WordPress Website Migration Cost?

A WordPress migration done properly for a funded company is priced like a new website, because that’s what it is. At DesignMe a full site starts at $15,000 and a landing page at $10,000. On the open market, freelance web designers on Upwork charge a median of $15 to $30 an hour, and web design firms listed on Clutch around $100 to $149 an hour, with an average reviewed project of $38,105. The $500 quotes you’ll also see are real, and they’re pricing a different job: moving the content without protecting what it ranks for.

Below: the price by route with sources, what moves the number, the line items a proper quote must name, and what the site costs to run afterwards.

WordPressWebflowFramer

What It Costs, by Route

OptionWhat it costsThe catch

Do it yourself

The new platform plan and your domain

The catch Where the worst SEO losses happenBest for A small site with little search traffic to lose

Freelancer

A median of $15 to $30 an hour on Upwork; $20 to $50+ for CMS themes, $45 to $75+ for full custom builds

The catch SEO protection depends on one person’s habitsBest for A straightforward marketing site

Web design firm

Around $100 to $149 an hour on Clutch; $38,105 average reviewed project

The catch Ranges widely; ask what’s named in the scopeBest for A larger rebuild with a team

Senior studio

DesignMe: full site from $15,000, landing page from $10,000; coded or headless builds from $15,000

The catch Most expensive up frontBest for Funded companies with traffic and brand on the line

Two things to read into that table. The hourly numbers only mean something next to the hours: Upwork itself expects anything from 10 hours for a very small design project to several dozen for a large custom one, before revisions. And Clutch notes that most projects reviewed there cost under $10,000, so the average is pulled up by a smaller number of big builds.

Where we sit: we don’t do content transfers. In 2024 we raised our prices, and our average project value moved from around $8K to $14K. The work didn’t get more expensive to deliver; we stopped pricing it as a commodity, because the part that protects your traffic is the part a cheap quote cuts.

One word, two jobs

A migration quote

Content transfer
$500
Moves what is there
Fine for a tiny site with no traffic
- Move pages and posts(included)
- Point the domain(included)
- Design and rebuild(not included)
- 301 redirect map(not included)
- SEO preservation(not included)
- QA and monitoring(not included)
Rebuild
$40,000
Rebuilds and protects it
What a funded company almost always needs
- Move pages and posts(included)
- Point the domain(included)
- Design and rebuild(included)
- 301 redirect map(included)
- SEO preservation(included)
- QA and monitoring(included)

The same word on two proposals. Compare what's included before you compare the number.

What Moves the Number

Six things explain almost the whole price. Use them to read any quote.

Driver	Pushes the price up when	What to ask
Page count and content volume	Hundreds of posts, many templates, every URL to map	How many URLs and templates are in scope?
Redesign or straight port	You redesign while you move (most teams leaving WordPress do)	Which pages are redesigned and which are ported as they are?
Functionality	Memberships, gated content, CRM and automation integrations, calculators, several languages	Which plugins does each feature replace, and with what?
Content structure	Several content types, deep taxonomies, ACF fields to remap	How does each post type and custom field map to the new CMS?
SEO protection	Traffic and backlinks worth keeping	Is the redirect map a named deliverable?
Who does the work	Senior design, build and SEO in one team	Who owns the redirects and the launch week?

Most of these start from the URL list. Our free migration planner reads your sitemap, groups every URL by type and shows which keep their path and which need a 301, with a small, medium or large effort band.

URL inventory from the DesignMe migration planner’s example plan: 85 URLs grouped by type (pages, blog posts, integrations, customers, nested docs, archives and tags, legal, files, other), with how many keep their path, need a 301 or need checking by hand — Page count, content structure and SEO work all start from the URL list (example plan shown).

What a Proper Quote Must Name

If a quote doesn’t list these as deliverables, it’s pricing a content transfer, however it’s worded.

Deliverable	Why it matters	If it’s missing
URL audit with traffic and backlinks	Shows which pages carry rankings and links	Nobody knows what’s at risk until it’s gone
A complete 301 redirect map	Every changed URL forwards to its closest new page	Links and rankings hit 404s
On-page SEO carried over	Titles, descriptions, headings, alt text and schema survive	Years of on-page work are dropped
Staging QA	Forms, links and redirects checked before launch	Broken pages in front of real traffic
Post-launch monitoring	404s, indexing and rankings watched daily for the first weeks	A slow leak nobody notices for a month

Google’s own guidance for a site move with URL changes is to use permanent redirects (301 or 308), keep them “generally at least 1 year”, and expect search visibility to fluctuate for a while during the move. A quote that doesn’t plan for that year is missing part of the job. The redirect step has its own walkthrough: how to build a 301 redirect map.

Our Prices and Timelines

We price a WordPress migration as the website build it is, from the same published price list as any new site:

Project	Price	Timeline
Landing page	From $10,000	2 to 3 weeks
Full marketing site in Framer, Webflow, Astro or Next.js	From $15,000	1 to 3 months
Coded site on a headless CMS	From $15,000	4+ weeks

By destination, the typical SaaS marketing site with a blog takes six to eight weeks to move to Webflow and four to six weeks to Framer; large content libraries, gated content and complex functionality add time. Every one of those projects includes the audit, the redirect map, on-page SEO and the launch weeks, because a migration without them isn’t one. The full price list is on our pricing page, and each route has its own page: WordPress to Webflow, WordPress to Framer and WordPress to Astro.

What It Costs to Run Afterwards

The migration is a one-time cost; the platform is recurring, and small.

Platform	Plan most marketing sites need	Billed annually	Seats
Webflow	Premium: 20,000 CMS items, 40 collections	$25 a month ($39 billed monthly)	Billed separately per workspace seat
Framer	Pro: 10 CMS collections	$30 a month ($45 billed monthly)	$20 per editor a month; free for a certified Framer expert on your project
Astro or Next.js	No platform plan; hosting from free for a mostly static site	Hosting only	No per-editor fees for the site itself

A domain adds roughly $10 to $20 a year on any of them. Next to a one-time rebuild that decides how your site works for years, that’s a rounding error, so don’t let it drive the platform choice. The Webflow pricing guide and Framer pricing guide break the running costs down further.

The Expensive Migration Is the Cheap One

If organic search drives a real share of your pipeline, a migration that drops your rankings is a revenue event, not a line item. I’ve watched teams save a few thousand dollars on a budget move and then spend months, and far more than they saved, trying to win the traffic back.

So budget in this order:

Scope honestly. URL count, redesign or port, functionality and content structure.
Name the SEO deliverables. Audit, redirect map, on-page SEO, QA and monitoring, in writing.
Add the platform plan. A few hundred dollars a year; don’t let it drive the decision.
Weigh lost traffic against the saving. For most funded companies, doing it properly wins by a wide margin.
Match the partner to the stakes. DIY or a freelancer for a low-stakes site, a senior team when traffic and brand are on the line.

Still choosing where to go? Why teams are moving away from WordPress maps teams to destinations, and how to migrate from WordPress without losing SEO covers the process behind the price.

DesignMe redesigns and migrates websites for funded B2B SaaS and AI companies, priced as the rebuilds they are, with SEO protection built in from the first audit. For a scoped number for your migration, our intro call is 30 minutes:

designme.agency/intro