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WordPress to Framer migration

WordPress to Framer, faster site, same rankings

For marketing sites that need to look sharp and change every week. We rebuild in Framer, move the blog and keep every URL that ranks.

Plan your migrationWhat moves, what doesn’t
Typical timeline
4 to 6 weeks for a typical startup marketing site
Cost
Quoted after the URL inventory
SEO risk
Medium: URL patterns and blog paths usually change
Moves cleanly
Blog posts, categories and images (through CSV)
Must be rebuilt
Theme and pages, plugin features, forms, custom post logic

In short

Checked against WordPress and Framer docs

A WordPress to Framer migration rebuilds the design in Framer and moves the content into Framer’s CMS. WordPress exports posts and fields as XML; we turn that into CSV for Framer’s built-in importer, with rich text as HTML and images pulled in by URL. Pages are rebuilt on the canvas, plugins are replaced, and every URL is kept or redirected in Framer’s redirect settings before launch.

Why teams move

Why teams leave WordPress for Framer

  1. Positioning changes every few months

    On WordPress each meaningful change is a developer ticket. In Framer a designer changes the page and publishes it the same day.

  2. The site is part of the pitch

    When you’re raising or selling to other startups, a stock theme undercuts you. Framer lets a small team ship a site that looks like it came from a much bigger company.

  3. No developer in the loop

    Lean teams can’t route every site change through engineering. Framer takes the website off the engineering roadmap.

  4. Motion without plugins

    Scroll effects, transitions and interactive sections are built into Framer instead of bolted on with scripts.

Old vs new

WordPress vs Framer, for this move

WordPressFramer
Best forWordPressLarge editorial sites, stores and membership sitesFramerMarketing and brand sites that change often
EditingWordPressBlock editor or page builderFramerDesign canvas; designers and marketers publish directly
UpkeepWordPressUpdates, plugins and hosting are yoursFramerHosted, no plugins to patch
CMSWordPressFlexible post types and fieldsFramerCollections with plan limits on pages and items
MotionWordPressTheme or plugin dependentFramerBuilt-in effects and interactions

Last updated

Framer vs WordPress: the full comparison

What moves, what doesn’t

What comes across from WordPress

Framer is a design tool first, so the site is rebuilt; the writing moves.

  • Content

    Posts and their fields come out of the WordPress XML export, cleaned of shortcodes and page-builder markup, and go into Framer’s CSV import with rich text as HTML.

  • CMS

    Framer matches CSV columns to fields by name and needs a unique slug per item, so collections and fields are set up first. Plan limits apply (Pro: 10 collections, 2,500 items), so very large blogs need add-ons or a different platform.

  • SEO

    Titles and descriptions are set per page and per CMS item. Redirects go into Framer’s site settings, with wildcards and capture groups for patterns.

  • Forms

    WordPress form plugins are replaced with Framer forms or a form tool, connected to your CRM and tested.

  • Integrations

    Analytics and embeds are added back; plugin features are matched to Framer features, plugins or a small code component. Heavy logic is flagged at the audit.

  • Animations

    Rebuilt in Framer’s effects and interactions, which is usually where the site gains the most.

  • Media

    Images referenced in the CSV are downloaded by Framer. Alt text often drops on import, so it’s checked and re-added.

Moves over
Exported, imported, then checked by hand
Partly
Some of it imports, the rest is redone
Rebuilt
Nothing to import, we rebuild it
Replaced
Swapped for the new platform’s equivalent

Content model

How WordPress content maps to Framer

  1. Posts

    Blog posts kept in the WordPress database, written in the block editor and exported as one XML file.

    On WordPress

    Blog collection

    A Framer CMS collection, filled by importing a cleaned-up CSV made from the WordPress export.

    On Framer

    What you get CMS › Blog

    Slug, title, date, cover image, rich text body, SEO fields.

  2. Categories and tags

    Taxonomies that group posts, each with an archive page that WordPress generates by itself.

    On WordPress

    Option fields or a collection

    Option fields on each post, or a collection of their own that posts point to with references.

    On Framer

    What you get Blog › Category (option)

  3. Custom post types

    Extra content types such as case studies or resources, registered by the theme or a plugin.

    On WordPress

    A collection each

    One Framer CMS collection per type, kept within the number of collections the plan allows.

    On Framer

    What you get CMS › Case Studies

  4. Pages

    Pages built in the block editor or a page builder, often carrying shortcodes and inline styles.

    On WordPress

    Framer pages

    Pages laid out on the Framer canvas from shared components and styles, with SEO set per page.

    On Framer

    What you get Pages › Pricing

Process and timeline

How we move a WordPress site to Framer

Our usual order for a startup marketing site with a blog.

  1. Audit and redirect map

    Week 1

    Crawl every URL, export rankings and backlinks, record on-page SEO and decide each URL’s fate before design starts.

  2. Design foundation in Framer

    Weeks 1 to 3

    Type, colour and spacing styles and reusable components first, then the page templates.

  3. CMS setup and import

    Weeks 2 to 3

    Create collections and fields, clean the WordPress export, import the CSV, then check items, images and alt text.

  4. SEO parity and QA

    Weeks 3 to 5

    Titles, descriptions, headings and schema carried over; redirects added; forms, links and redirects tested on the staging domain.

  5. Launch and monitor

    Launch and the first month

    Switch the domain early in the week, submit the sitemap, and watch rankings and crawl coverage daily.

Full step-by-step guideWordPress to Framer Migration: When It Makes Sense and How to Do It Safely

SEO safety

The pre-launch checklist for WordPress to Framer

Rankings are lost in three ways: broken URLs, missing on-page signals and crawl problems. 4 stages, from the first crawl to the weeks after launch, close all three. Tick the checks as you go; your progress stays in this browser.

Stage 1 of 4

Before the build

Know every URL and where it goes before anything is designed.

Stage 2 of 4

During the build

Carry every on-page signal across, page by page.

Stage 3 of 4

Before launch

Real redirects and a clean path for crawlers, ready for the switch.

Stage 4 of 4

After launch

Watch what Google sees in the first weeks and fix it fast.

Free migration planner

Plan your WordPress to Framer redirects

Enter your site to list every URL, see which keep their path on Framer and get the 301 redirect map.

What people worry about

What WordPress teams worry about

  1. Is Framer good for SEO?

    Yes for marketing sites: per-page titles and descriptions, clean URLs, sitemaps and redirects. The risk is the migration, not the platform, so the redirect map comes first.

  2. Will the blog fit?

    We count posts and post types at the audit and compare them with Framer’s plan limits. If the library is very large, we’ll tell you Webflow or a headless setup fits better.

  3. Can marketing really edit it?

    Yes, within the components we build. Pages are assembled from sections your team can reuse without breaking the design.

When not to migrate

When Framer is the wrong move

  • Your WordPress site runs memberships, WooCommerce or heavy custom logic.

  • You publish at volume with an editorial team and complex workflows. Webflow or a headless CMS handles that better.

  • You need deep third-party integrations that a plugin covers today and nothing in Framer replaces.

Not sure which side you’re on?

If one of these is you, staying on WordPress is probably the better call. We’ll say so on the first call.

Book a call

Cost and time

What to budget for

FAQ

WordPress to Framer questions

Adrian

Moving from WordPress to Framer?

Every URL mapped, the CMS rebuilt, SEO kept. We scope it on a 30-minute call.

Plan your migration
Is there a WordPress importer for Framer?

Framer’s own route is CSV: export from WordPress, convert, and use Framer’s built-in CSV import, which matches columns to fields by name and needs a unique slug per item. Third-party plugins can sync posts, but not pages, so the pages are rebuilt either way.

How many blog posts can Framer hold?

It depends on the plan. Framer’s pricing page lists 2,500 CMS items and 10 collections on Pro, with add-ons for more. We check your post count against the plan at the audit.

How do redirects work in Framer?

In Site Settings under Hosting, with wildcards and capture groups for whole patterns, and an order you control. Redirects are listed on Pro and above.

How long does it take?

Four to six weeks for a typical startup marketing site with a blog. Framer is fast to build in, so the time goes into the audit, the content clean-up and the redirects.

Keep exploring

All migrations

Platform facts checked on . Platforms change their exports and limits; we recheck at the start of every project.

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