Fitness app design agency
Sports and fitness apps people keep opening after week one
App, brand and website design for sports tech and training apps. We design the habit loop, the progress data and clear journeys for athletes, coaches and parents.
- 300K+ Ballogy users
- $17.2M Ballogy total raised (PitchBook)
DesignMe is a design agency for sports tech, athlete development and fitness apps. We design mobile product UX, brands and websites, and help build the app: onboarding, training loops, progress data, rewards and tools for coaches and parents. Our sports work is Ballogy, an AI-powered athlete development app with 300K+ users. We have partnered with Ballogy for 9+ months, redesigning the full mobile experience and then rebuilding its iOS and Android frontend in a focused 3-month engagement.
- Sports client
- Ballogy, an AI-powered athlete development app
- Users on the app
- 300K+ across players, coaches and parents
- Partnership
- 9+ months, then a 3-month iOS and Android rebuild
- What we did
- App UX and UI, design system, brand, website, frontend build
Fit
Who we work best with among sports and fitness app teams
A good fit if
Probably not a fit if
- Not a fit: Gym or studio sites that only need class times and a booking widget
- Not a fit: Teams that need wearable firmware, sensors or computer vision models built
- Not a fit: Unfunded ideas that need a prototype for under a few thousand dollars
Sound familiar?
Your athletes showed up. Now the app has to keep them coming back.
Funded sports and fitness teams tend to hit the same walls once the app has real users. If a few of these sound like you, this page is for you.
Your app grew faster than its design.
Years of features layered on top of each other. We simplify what has grown complex and rebuild it on one design system, without losing the data and habits people rely on.
New users sign up, look around and never come back.
We make onboarding personal from the first screen, let people see real value before they commit to an account, and design the loop that brings them back next week.
Athletes, coaches and parents all squeeze into one app.
We split it into a journey for each role, so an athlete trains, a coach runs the team and a parent follows their child, without menus meant for someone else.
Athletes put in the reps, but the app doesn’t show them it is working.
We turn reps, video and raw numbers into scores, stat cards and trend charts people read at a glance, each with a clear next step.
Kids use your app, and the account system shows it.
Parent links, invites and profiles have to be clear about whose account is whose. We design those flows around your age and privacy rules, so families and coaches trust them.
You built it for one sport, and now you need every sport.
We design components and layouts that stretch across sports and positions without empty sections, so the next sport doesn’t need a new app.
By stage
What sports apps need from first launch to clubs and teams
Pre-seed / Seed
Launch a training app people try twice. A clear first session, one core loop and a brand that looks credible to athletes and investors.
What we usually deliver
- Brand identity
- MVP app UX and UI
- Onboarding and first session
- Launch website
- App store screenshots
Series A
Rebuild the app that grew. Simplify years of features, split the journeys by role and put the product on a design system the team can build on.
What we usually deliver
- App redesign (UX and UI)
- Role-based journeys
- Design system
- Frontend build with your engineers
- Website refresh
Clients at this stage
BallogySeries A
Redesigning every flow and rebuilding the iOS and Android app for an athlete development platform with 300K+ users.
Growth
Sell to clubs, schools and teams as well as athletes. Coach and admin tools, more sports and a product that stays consistent as it grows.
What we usually deliver
- Coach and team tools
- Multi-sport content structure
- Parent and family accounts
- Pages for clubs and organizations
- Ongoing design subscription
Quick check
Will your fitness app keep people past the first week?
Tick what is true today.
What each score means
- 0 to 3Hard to stick with People likely drop before they see what the app does. Start with onboarding, the first session and one clear loop. Book an app review
- 4 to 6Useful, not yet a habit The core works. Role-based journeys, readable progress and a reason to return are the next steps. Talk through the gaps
- 7 to 8Ready to scale Your app holds up. Next gains come from more sports, team and club tools, and a system that keeps it all consistent. Plan the next step
By the numbers
One sports app, redesigned for 300K+ players, coaches and parents
300K+
users on Ballogy, the athlete development app we redesigned and rebuilt.
3
separate journeys for players, coaches and parents, in place of one app bent to fit everyone.
18
sports the basketball-first app had to stretch across without leaving sections empty.
$17.2M
raised by Ballogy in total, per PitchBook.
Facts and figures checked on .
Glossary: 6 terms, in one sentence each
Habit loop
The cycle of action, feedback, reward and return that brings people back to an app without being reminded.
Week-one retention
The share of new users still active a week after signing up, the number that shows whether a fitness app becomes a habit.
Gamification
Points, badges, streaks and tiers that turn effort into visible progress and give people a reason to come back.
Role-based journeys
Separate flows and home screens for each kind of user, such as athlete, coach and parent, inside one product.
COPPA
The US Children’s Online Privacy Protection Act, which sets rules for collecting personal data from children under 13.
ASO
App store optimization: improving an app’s store listing, from screenshots and preview video to title and ratings, so more viewers install it.
How we help
Services that matter most for sports and fitness app teams
Product design
Onboarding, training loops, progress data and role-based journeys for athletes, coaches and parents, on one design system.
Brand identity
A sports brand with energy that still reads on a small screen, from the app icon to badges and achievement moments.
Website design
A site that shows the app working and speaks to athletes, parents and the clubs or schools that buy for them.
Motion design
Short app previews and onboarding moments that show the training loop in seconds, in the store and on the site.
AI MVP cleanup
For training apps first built fast with AI coding tools that now need consistent UI and real empty, loading and error states.
Talk to us about your sports and fitness project
We’ll help you map the right scope, team, timeline, and next steps.
FAQs
Sports and fitness app design questions, answered
How do you keep users in a fitness app after the first week?
Give people a result in their first session and a reason to come back. That means short, personal onboarding, one core loop (train, track, see progress, get rewarded) and progress they can read at a glance.
Reminders help, but they cannot rescue an app without a loop.
How do you design one app for athletes, coaches and parents?
Give each role its own front door instead of one app bent to fit everyone. On Ballogy we split the product into three journeys: players track progress, training and achievements, coaches manage teams, workouts and communication, and parents follow their child’s activity, schedule and coach updates.
Can you redesign a live sports app without losing users?
Yes. Keep the data and habits people rely on, simplify what has grown complex and ship it on one design system. Ballogy had a live app with 300K+ users and years of layered features when we started redesigning every flow, from onboarding and home to feed, training and profiles.
How long does a sports app redesign take?
It depends on the size of the app and how much gets rebuilt. We have partnered with Ballogy for 9+ months to overhaul the full mobile product experience, then moved into a focused 3-month engagement to rebuild the iOS and Android frontend.
Do you build the app, or only design it?
Both. We design the product and can lead the build alongside your engineering team, as we did on Ballogy’s iOS and Android rebuild. Where your team builds, we hand over organized Figma files, components and a design system to work from.
How do you design a sports app used by kids?
Make ownership obvious: who created the account, whose profile is tracked and how parent and child connect. On Ballogy, under-13 rules and parent-managed profiles shaped the account system, with an access code first, separate parent details and then child-profile confirmation.
We design for your age and privacy rules; your team owns compliance.
Do you design the brand and website as well as the app?
Yes. The store listing and the website are often the first screens people see, so they should feel like the same product. For Ballogy we worked on the brand and website as well as the app.
You've reached the end, so now…
Tell us what you’re building.
We’ll help you map the right scope, team, timeline, and next steps.
Book a call