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Consumer app design agency

Consumer app and D2C design that people keep coming back to

Brand, app and website design for consumer products sold direct. We make the first minute effortless and the hundredth one still a pleasure.

Start your consumer project
  • 300k+ Zave.it users in 3 months
  • 4.8/5 From 6,500+ App Store reviews

Teams we’ve worked with

Consumer apps & D2C design, in short

Updated

DesignMe is a consumer app and D2C design agency. We design brands, mobile apps, onboarding and launch websites for consumer products sold directly to people, from first MVP to apps with hundreds of thousands of users. Consumer clients include Zave.it, Ballogy, TravelWith, Hint and TAO Group Hospitality. The cashback app Zave.it reached 300,000+ users within 3 months of launch and holds a 4.8 rating from 6,500+ App Store reviews.

  • Consumer clients
    Zave.it, Ballogy, TravelWith, Hint, TAO Group Hospitality
  • Fastest growth
    Zave.it: 300,000+ users within 3 months of launch
  • Fastest MVP
    TravelWith: idea to MVP launch in 3 months, 200+ screens
  • Largest live app
    Ballogy: 300K+ users across players, coaches and parents

Fit

Who we work best with among consumer apps and D2C brands

A good fit if

  • Funded consumer apps, from MVP to hundreds of thousands of users

  • D2C brands that sell through an app, a subscription or a focused site

  • Teams redesigning a live app without losing the users they have

Probably not a fit if

  • Shopify stores with large catalogs: a Shopify Plus specialist will serve you better
  • Teams looking for paid ads, performance marketing or influencer campaigns
  • Projects that need a full native engineering team from day one

Sound familiar?

Your app gets downloads. Then people leave in the first week.

Consumer products tend to lose people before they see what the product is for. If a few of these sound like you, this page is for you.

  • Onboarding asks for permissions and answers before showing any value.

    We cut it to what is needed now and move the rest to later, in context. Ballogy shortened its onboarding for exactly this reason.

  • Your app looks like it was built from the same UI kit as everyone else’s.

    We give the product a brand and a few signature moments people remember and talk about.

  • Different users share flows that were built for only one of them.

    Players, coaches and parents, or travelers and hosts. We design one structure with clear paths for each role.

  • Your loyal users push back on every redesign.

    Because everything moves at once. We keep what people rely on, change things in stages and test with real users before rollout.

  • Your landing page lists features instead of showing the app.

    We design launch sites that show the app in motion and send people straight to the store.

  • People judge your app in seconds and rarely give it a second chance.

    We design the first minutes with the most care: the first screen, the first action and the first result.

By stage

What consumer apps need at each stage, from MVP to scale

Stage 1 of 3

Seed / MVP

Ship a first version people love quickly. Brand, core flows and a launch site, without overbuilding.

What we usually deliver

  • Brand identity
  • MVP product design
  • Onboarding flow
  • App store assets
  • Launch website

Clients at this stage

  • TravelWithPrivate

    Designing the end-to-end booking and social traveling experience for a next-gen travel platform.

  • Zave.itAcquired

    Designing the brand, app and website behind a cashback app that reached 300,000 users in 3 months.

Stage 2 of 3

Growth

Keep the users you are winning. Fix onboarding, retention and role complexity as the product grows.

What we usually deliver

  • App redesign
  • Design system
  • Onboarding and retention sprint
  • Rewards and engagement features

Clients at this stage

  • BallogySeries A

    Redesigning and rebuilding the mobile experience for an AI-powered athlete development app with 300K+ users.

Stage 3 of 3

Scale

Expand to new audiences and markets while the product stays simple to use.

What we usually deliver

  • New role and market flows
  • Brand refresh
  • Campaign and launch assets
  • Ongoing design subscription

Clients at this stage

  • BallogySeries A

    Redesigning and rebuilding the mobile experience for an AI-powered athlete development app with 300K+ users.

Quick check

Is your consumer app ready to keep the users it wins?

Tick what is true today.

Tick every statement that is true today
What each score means
  • 0 to 3Users are slipping away The first minutes likely lose most new users. Start with onboarding and the core loop. Book an app review
  • 4 to 6Promising, with leaks People get value, but friction still costs you. A focused sprint on onboarding or roles usually pays back fast. Talk through the leaks
  • 7 to 8Ready to grow Your app keeps people. Next gains come from brand, launch assets and new audiences. Plan the next step

By the numbers

Consumers leave fast. Good design makes them stay.

Facts and figures checked on .

Glossary: 5 terms, in one sentence each

  • D2C (DTC)

    Direct-to-consumer: a brand that sells to customers directly through its own app, site or subscription, without retailers in between.

  • Onboarding

    The first steps a new user takes in a product, from sign-up to their first meaningful result.

  • Retention

    The share of users who keep coming back after a set time, such as day 7 or day 30.

  • Core loop

    The repeated action that delivers a product’s value, such as logging a workout or finding a deal.

  • App store optimization (ASO)

    Improving an app’s store listing, from screenshots to keywords, so more people find and install it.

How we help

Services that matter for consumer brands

FAQs

Consumer app questions, answered

Adrian

Still deciding? Ask us directly.

Start your consumer project
How long does it take to design and launch a consumer app?

A focused MVP usually takes about three months from idea to launch. TravelWith went from idea to MVP in 3 months with 200+ web and mobile screens, and Zave.it went from early drafts to launch in 3 months.

How do you redesign an app without losing users?

Keep the patterns people rely on, change things in stages, and test with real users before each rollout. Explain what changed inside the app.

On Ballogy we redesigned a live app with 300K+ users while keeping the depth existing users needed.

How do you improve app onboarding?

Let people reach the core value first, then ask for an account, permissions and profile details in context. Cut every screen that does not help the first session.

Short onboarding usually beats a long tour.

Framer or Shopify for a D2C brand?

If you sell physical products and need checkout, inventory, shipping and taxes, use Shopify. If you sell an app, a service or a subscription and need a fast, polished brand site, Framer is usually better.

Our Framer vs Shopify comparison covers the details.

Do you build the app as well as design it?

We design the full product and can support development, as we did for Ballogy. For larger builds we work with your engineers and hand over organized Figma files and components.

Do you design app store screenshots and launch assets?

Yes. Store screenshots, app previews, launch films, social assets and the launch website, all in the same brand as the app.

How much does consumer app design cost?

It depends on the number of flows, platforms and user roles. A focused MVP costs far less than a full redesign of a live app with several roles.

We quote after a short call about your product and timeline.

You've reached the end, so now…

Tell us what you’re building.

We’ll help you map the right scope, team, timeline, and next steps.

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