SCOPE OF WORK
Website Design
No-code
Brand Identity
stack
Figma
Framer
industry
AI
Chatbot
Droxy.ai: Reinvented with a bold brand and dynamic web presence
Droxy.ai is an innovative SaaS platform focused on revolutionizing customer interactions through advanced AI agents.
With a clear vision to enhance communication across multiple channels, Droxy sought our expertise to create a professional brand and a modern website that would showcase their transformative technology. They needed a fresh visual language that effectively conveys their mission to help businesses capture missed opportunities by streamlining customer engagement.
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The Challenge
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Lack of cohesive brand identity
Droxy.ai approached us with a pressing need for a compelling brand identity that would set them apart in the competitive AI landscape. Key challenges identified included:
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Lack of Cohesion
Existing branding elements felt disjointed, failing to communicate the innovative and polished nature of the technology.
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Perception Issues
The brand appeared as a side project rather than a credible technology business, leading to trust and recognition challenges among potential clients.
brand discovery
Stage 1: Brand Discovery
Through in-depth discussions and a detailed questionnaire, we explored Droxy.ai’s mission, target audience, and competitive landscape. This process revealed the need for a brand identity that clearly communicates their unique value proposition.
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Logo Design
We created a unique and memorable logo that embodies the innovative spirit of Droxy.ai while distancing it from generic symbols.
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Color Palette & Typography
A polished color palette and modern typography were selected to ensure consistency and professionalism across all platforms.
Website Design
Stage 2: Striking new Framer website
We designed a new landing page that included engaging animations highlighting how AI agents can transform customer interactions into revenue.
We wanted the website to enhance their brand identity while prioritizing user experience:
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Custom Illustrations
We designed a range of illustrations visually representing the innovative capabilities of Droxy.ai's AI technology. These visuals created a cohesive narrative that resonates with visitors and communicates the brand's mission effectively.
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Detailed pricing plans
Designed for clarity and accessibility. Utilizes a bento grid layout to present complex features in a straightforward format. Enables easy comparison of plans, promoting transparency and informed decision-making for potential clients.
the results
The rebranding effort resulted in:
✅ Enhanced Brand Recognition: A cohesive identity that differentiates Droxy.ai from competitors and communicates trust and innovation.
✅ Improved User Engagement: The new website design led to increased user sign-ups and positive feedback regarding the platform’s professionalism.
✅ Better Market Positioning: Droxy.ai is now better positioned as a leader in the customer-facing AI agent space, aligning with their goal to revolutionize customer interactions.
what droxy.ai says about working with us
The team carefully incorporated every suggestion while maintaining design integrity.
DesignMe crafted our new brand identity, dynamic website with seamless animations, and top-notch marketing assets. The team made all updates swiftly and precisely, and kept communication clear and consistent throughout.
Ali Elzein
Co-Founder of Droxy.ai
