Reinvented DroxyAI with a bold brand and dynamic website presence.

Droxy builds AI agents that answer a company’s customer chats, calls and messages. A team sets up an agent without code, grounds it in its own content and deploys it to the channels its customers already use.

Co-founder Ali Elzein brought us in during 2024 for a professional brand and a modern website that would show what the technology can do. We designed the identity, the Framer website and more than 100 design assets, from launch graphics to the chat widget that Droxy’s customers put on their own sites. The new website launched in 4 weeks.

Client

Droxy

Industry

AI agents for customer conversations, B2B SaaS

Services

Brand identity · Logo · Website design · Framer development · Motion · Chat widget design · Marketing assets

Timeline

2024

AI agents for customer service are a busy category. Droxy had to look trustworthy enough for a business to hand it its customers, and clear enough that a buyer understood the product in one scroll.

01

A look of its own

Many AI tools share the same gradients and robot imagery. Droxy needed a mark people would remember.

02

Explain it without jargon

Knowledge sources, channels, languages and models had to make sense to a support lead, not only to an engineer.

03

Two brands in one widget

The agent lives on other companies’ sites, so the chat widget had to carry Droxy and its customers’ brands at the same time.

04

Weeks, not months

The brand and the website had to be ready for launch in about a month.

We started with what Droxy stands for. A values exploration and a set of hero headline options gave the team words to choose from before we drew the final identity.

The logo is an angular, folded mark that also works on its own as an app icon. It sits on deep purple with a violet gradient, and has a clean black and white version for the product and documents.

The homepage leads with the benefit, Save 5+ hours of your week by automation, and shows the agent dashboard right under the headline.

We tested the hero in several colour variants before choosing the final one, then designed the rest of the site around it: features, a blog, FAQs, a set-up walkthrough and pricing. The hero opens with a short motion sequence, and the whole site is built in Framer.

Two sections do most of the explaining. How easy is it to set up? walks through five steps: ground your agent, set goals, deploy to any channel, monitor and analyze, and keep improving.

Droxy Does it All covers the rest in a grid of animated cards: support in 95+ languages, real-time insights, a knowledge base built from websites, videos and Google Drive, automatic sync, and models from OpenAI, Anthropic, Google and Meta.

The pricing page sets four plans side by side, from a free Starter plan to Enterprise, with a monthly or annual switch.

A full comparison table sits below the cards for buyers who want every limit, grouped by knowledge, messaging and integrations, so the plans stay simple at the top and complete further down.

The widget is the part of Droxy most people meet, on another company’s website. We designed it in light and dark, with variations for colours, welcome messages, buttons and in-chat content such as product cards and forms.

Each widget takes the customer’s own colours and logo, so an airline’s agent looks like the airline. In the agent settings, a team picks the brand voice, the language and the response style.

The new website launched in 4 weeks, together with the brand, the chat widget and more than 100 design assets.

Droxy came out of it with one identity across the product, the site and every channel its agents answer on, and a Framer site the team can keep updating. Droxy’s co-founder reviewed the project on Clutch and rated it 5.0 out of 5.

To launch the new Framer website

4 weeks

Design assets created

100+

Rating on Clutch.co

5.0/5.0