A brand, website and product for the AI layer behind real estate investment firms

Zinq AI is an operating layer for commercial real estate investment firms: one data layer over their deals, assets, investors and entities, with AI agents doing the back-office work.

Zinq came to us for a pitch deck and a refresh of its brand. Two weeks in, we took on the website, the product and the sales material too. In September 2026 Zinq announced a strategic investment and partnership from Stockdale Capital Partners.

Client

Zinq AI

Industry

Proptech, AI for real estate investment firms

Services

Brand identity · Brand guidelines · Website design · Product design · Pitch and sales decks · LinkedIn assets · Motion design

Timeline

2026

Real estate investment firms have heard the AI pitch before. Zinq had to look like serious capital and modern software at once, and explain a platform that touches every team in a firm.

01

One platform, many jobs

Capital formation, acquisitions, asset management and fund operations all sit on the same layer, and the story had to stay simple.

02

A careful buyer

Institutional firms judge trust before features, so the brand and the product had to feel calm and precise.

03

Everything at once

Deck, brand, website and product moved in parallel, so one system had to hold all of them.

We explored the identity in three rounds: three directions first, then the Z mark in several colours, then the chosen mark in three shades of blue.

The Z mark won: two slanted strokes that form the letter. The current guide sets it in copper and steel blue on near-black and warm grey, with Archivo for headlines and JetBrains Mono and Inter beside it.

The homepage took six rounds. Each kept the same story and worked on one idea: how to show an intelligence layer that sits over everything a firm already does.

It started as a city skyline and a headline for asset managers. From there we tried the layer as cards, as a diagram on copper, as a dark architectural scene, and finally as one map of four teams over a single data layer.

The final page puts the whole platform in one picture: an AI intelligence layer over capital formation, asset management, acquisitions and fund operations, all on one data layer.

Below it, the page walks through the product categories and how Zinq works with a firm, in the copper, steel blue and warm grey of the brand.

The web app came first in a cool blue. We moved it into the brand's warm greys and copper, with quieter tables and clearer status tags.

Every team starts from the same overview: open workflows, entity compliance, live deals and the hours the agents saved. From there each deal opens into its property, documents and related entities.

The assistant sits at the bottom of every screen as one chat bar. It answers questions across the firm's data and can attach the files it works with.

We designed each of its states, from the empty chat to an answer with a file attached.

The deck started the project. The Figma file holds many rounds of it since, from the pitch to sales decks that explain the platform in a few slides.

The intelligence layer slide went through several colourways before it settled into the same picture as the homepage.

For LinkedIn we made a kit in the new brand: banners, single posts and carousels.

The posts show the work the agents take off a team's plate, not the model behind them.

We storyboarded the product animations frame by frame: documents turning into structured data, and deals moving through agentic workflows.

For the website we also drew a small search sequence, where a question pulls files in and returns grouped results.