Insights · 3 articles
UX/UI Design
What makes complex software feel obvious, the design discipline behind products people actually understand.
Articles

How to Run a UX Audit in 5 Days, and What to Fix First
A useful UX audit doesn't need a month or a 90-slide report. Scope it to the flows that make you money, use the data you already have, rank every issue by severity and effort, and you can have a list your team can ship from in five working days.
How to Brief a Design Agency (And Why Most Companies Get It Wrong)
The brief is the most underestimated part of any design engagement. It determines the quality of the output more than the agency's skill level, more than the budget, more than the timeline.
When to Hire a Design Agency vs. an In-House Designer
I run DesignMe, a design and development agency working with funded B2B SaaS and AI companies. I have an obvious incentive to tell you agencies are always the right answer. They're not. Here's an honest version of how to make the decision.

How to Run a UX Audit in 5 Days, and What to Fix First
A useful UX audit doesn't need a month or a 90-slide report. Scope it to the flows that make you money, use the data you already have, rank every issue by severity and effort, and you can have a list your team can ship from in five working days.
How to Brief a Design Agency (And Why Most Companies Get It Wrong)
The brief is the most underestimated part of any design engagement. It determines the quality of the output more than the agency's skill level, more than the budget, more than the timeline.
When to Hire a Design Agency vs. an In-House Designer
I run DesignMe, a design and development agency working with funded B2B SaaS and AI companies. I have an obvious incentive to tell you agencies are always the right answer. They're not. Here's an honest version of how to make the decision.You've reached the end, so now…
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